Tag Archives: Alignment

Every Movie & Show on Disney+

Disney’s new consumer-direct streaming subscription service, Disney+ costs $6.99 a month or $70 if you pay for a full year at once. Beyond just streaming, subscribers can download content to watch when they’re off-line. Disney+ is packed with library titles from the Disney, Pixar, Star Wars and Marvel brands, plus National Geographic and even The Sound of Music, Malcolm in the Middle and The Simpsons, which Disney picked up in the $68 billion acquisition of Fox Studios. (If you want to read my taken the business model, you can read my analysis on Disney+.)

Following is the full list of all the Disney+ content planned for it’s first two years, many of which is available at launch this November 12. Continue reading

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What’s Up with Disney+

Disney just announced their streaming service Disney+. Here’s my perspective:

Wow That’s Cheap!

At $6.99 (or $69.99 annually), pricing is so low, they’ll get plenty of people just by leveraging their house file lists and winning customers over from positive publicity. My family already has all the movies in the subscription service that we’d want to watch, which we paid $20+ for on blu-Ray, & probably 75% of them we also paid another $20+ on DVD or laserdisc or &/or VHS. I’m not mad at Disney for that, I’m mad at me.

But even for folks who spent money on all those, the price is low enough that Continue reading

Super Bowl Synergy: Free Music From U2

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Here’s a quick, practical example of Super Bowl-sized synergy. Synergy is the collaboration of two or more organizations to produce a combined effect greater than the sum of their individual effects.

Synergy works best when it’s just a natural alignment of organizations’ regular activity. When you align what companies are going to do anyway, nobody has to spend additional money and the impact is far greater–exponential even.

Here are seven organizations and their individual goals. Let’s see if they align and synergize:

U2 wants to sell music. They need a big debut for their next album

iTunes wants brand exposure and market share

Red (the not-for-profit) wants to raise money and awareness to get medicine to the poor

Bank of America wants to be the top of mind brand bank to this generation

This generation wants global impact, and, like every generation, they want to feel cool

The NFL wants big, cool commercials during the Super Bowl broadcast

The poorest of the poor need medicine to stay alive

Here’s what these seven separate groups are doing together this Superbowl Sunday:

Bank of America will run a TV commercial during the Super Bowl that will feature U2 and debut their new single “Invisible.” The spot will tell consumers they can download the single for free on iTunes, and that BofA will donate $1 to Red for every download (up to $2 million). Consumers will also become aware of this need and can donate additional funds to Red with the click of a button. Those donations will be matched dollar for dollar by other Red donor organizations such as the Gates Foundation.

It’s good business and contributes to the common good.

The campaign is expected to raise more than $10 million in total to fight AIDS tuberculosis and malaria. Everybody wins (except for the losing team of the Superbowl). It’s good business and contributes to the common good.

My guess is that Monday after the Super Bowl, U2 will easily hit that two million download goal. And, iTunes will gain market share. And, consumers will get free music. And the Super Bowl will get buzz. And, Red will have raised $10 million. And, the poorest of the poor around the globe will get medicine so they can stay alive.

Below is a pitch from Bono on how you can help eradicate this disease. And, remember, you’re helping do just that simply by downloading U2’s new single “Invisible” from iTunes on Super Bowl Sunday.

20140125-072707.jpgHere’s another example of synergy and alignment: You can listen to my friend Mark Hall’s new Casting Crowns album, Thrive, for free on iTunes Radio. You can buy it, too, and also read his new book, also called Thrive (published by my company).

Alignment

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I’m with my family driving back from Christmas with my wife’s parents and it occurs to me that our beloved Redskins are playing arch rival Dallas Cowboys in Sunday night football tonight in what is essentially a playoff game for the division title. We should be home in plenty of time to unpack, pick up the dog and even do the laundry and get other household chores done before kickoff. And, given that the kids don’t return to school till a week from tomorrow, and that they’ve been up late for the last week, and that they will surely stay up a little late tomorrow night for New Year’s Eve, I figure it’s a no-brainer that my wife will agree that it’s okay for my older son to stay up late tonight for the first half of the game.

Fortunately, my instinct to spend time with my son is followed by my instinct to check with my wife to see if she’s okay with him staying up a little late to watch the first half of the game. That should help my marriage relationship and also model the right behavior. This is all going to be great. For a second, I’m proud of the fact that I’ve worked all this out in my head and am being the right kind of husband, father and generally pretty good human being (despite we’re missing church due to the drive home).

But I only got it half right at best, because when this all occurred to me, what I chose to do is grab my phone to get this down as a blog entry, prioritizing that over talking it through with her first. (Part of an effort to actually blog more often than once a quarter.) So I’ll hit submit now (and get the blog entry!) and then immediately talk it through with her and let you know in a blog entry tomorrow how it ended up. As a leadership principle, clearly it is more important that she and I are aligned and have a “united front” before declaring any individual positions in front of the kids. Stay tuned…

Is it okay I’m blogging this play-by-play of my most private relationship? Is this transparency/authenticity or gratuitous?