Super Bowl Synergy: Free Music From U2

Here’s a quick, practical example of Super Bowl-sized synergy. Synergy is the collaboration of two or more organizations to produce a combined effect greater than the sum of their individual effects. Synergy works best when it’s just a natural alignment of organizations’ regular activity. When you align what companies are going to do anyway, nobody […]

Alignment

I’m with my family driving back from Christmas with my wife’s parents and it occurs to me that our beloved Redskins are playing arch rival Dallas Cowboys in Sunday night football tonight in what is essentially a playoff game for the division title. We should be home in plenty of time to unpack, pick up […]