Super Bowl Synergy: Free Music From U2

Here’s a quick, practical example of Super Bowl-sized synergy. Synergy is the collaboration of two or more organizations to produce a combined effect greater than the sum of their individual effects. Synergy works best when it’s just a natural alignment of organizations’ regular activity. When you align what companies are going to do anyway, nobody […]

The Caterpillar that Killed the War Machines

When he was young, my son used to call them “callapitters,” but in this case, I’m not referring to the little creatures with multiple legs. I’m talking about the big yellow construction and earthmoving trucks. I’m referring here, to Caterpillar, Inc. Maybe they’re called Caterpillar because of the incredible metamorphosis they underwent when transforming from […]