Throngs of Diffidence: All About the U2 + Apple Deal

This story is about the business of the U2/Apple/Universal Music deal for the free digital release of Songs of Innocence. My Songs of Innocence album review is here. This story is 2300 words long, not my usual “about 300.” Why’d I title this “Throngs of Diffidence?” Because “diffidence” means “lack of self-confidence” and Bono threw out a few […]

U2 – Songs of Innocence Album Review

This is my review of U2’s Songs of Innocence. Here is my review of their deal with Apple. U2’s most recent album release was in February of 2009. Since then, we have already had two Olympics competitions, two world cups, five Super Bowls, five MLB World Series and five NBA/NHL/etc Championships. Six (6!) iPhone generations […]

Super Bowl Synergy: Free Music From U2

Here’s a quick, practical example of Super Bowl-sized synergy. Synergy is the collaboration of two or more organizations to produce a combined effect greater than the sum of their individual effects. Synergy works best when it’s just a natural alignment of organizations’ regular activity. When you align what companies are going to do anyway, nobody […]